Engagement in these open free-wheeling marketplace exchanges isn’t optional. It’s a prerequisite to having a future. Silence is fatal.
As the Cluetrain article says, it’s a prerequisite to having a future. Being in the PR profession myself, I must admit I felt pretty guilty of the things that were being said. It’s completely true that people in the marketplace are more and more responsive to open, honest, personal communication. Overtime, our company found a need to give our templated announcements a personality, literally and intentionally. It is simply because people, including editors, would not respond to non-personal information. It is true even with the topic of open and honest communication. People respond to your self-criticisms, meaning, they endow so much more trust in you after you share some less than perfect information about your own company. As the article also mentioned, forums sites with a pool of personal information is valued highly. This is the very reason why I spend much of my time working in forum sites for my company. I’m forced to be less-professional in order to take on a colorful, yet a down-to-earth, I’m on your side personality. More than a corporation’s POV, the opinions of an assembly of pro-commentators are appreciated. This is exactly the place where we are headed toward.
Distributed mass behavior, expressed in rallying, in voting, in picketing, in exposing corruption, and in purchases from particular companies, all have a profound effect on the nature of future society. This very thing is a growing concern for companies. Their power lies in their ability and decision to consume or not to consume. Not only can they make that choice for themselves, they have the ability to influence other consumers. This is the factor that companies seek to have control over. The internet as bred this “second superpower” and they are growing bigger and stronger each day. It’s a voice that can’t be ignored - the voice of the masses - informal yet powerful.
Why should communication scholars study the open source software movement? The open source software movement, in the long run, it will benefit the greater number of us. Despite what bureaucracy wants, the masses are heading the opposite way. Even now, people find a way to receive software without cost, even if it is illegal. The idea of an open software movement places an assumption of trust on the computer using community. In order for the programmers to “survive” they must cooperate with a donation-based system. Although this movement seems to have some loose ends, it is a practical resolution to our assumptions of future affairs.
Questions:
1. Do you think the 'open source software movement' can be successful in near future? Do you believe the mass public will find this to be a reasonable idea?
2. What changes do you project in the market place in the next decade? Will all businesses have to take this shift into the 'free-wheeling' marketplace?
3. Will the 'second superpower' continue to grow in its efficiency and power? Why or why not?